For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing along with the opportunities and needs of the marketplace in the years ahead.
This book is really helpful to those who are facing any problem regarding Principles of Marketing. A can get a good knowledge of Principles of Marketing after reading and understanding this book.
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This book is divided in 2 parts and here are the links
Part 1
Part 2
single click here to download
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