This book "Marketing Management By Philip Kotler-Millennium Ed." here it is available in PDF format.
This world's best-selling book gives the most recent trends and developments in global marketing with an emphasis on the importance of teamwork between marketing and all the other functions of the
business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the
new ideas, tools and practices companies will need to successfully operate in the New Millennium. Chapter topics discuss building
customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and
administrative marketing along with the opportunities and needs of the marketplace in the years ahead.
This book is really helpful to those who are facing any problem regarding Marketing Management. A can get a good knowledge of Marketing Management after reading and understanding this book.
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